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PAST: Vintage – PRESENT: Fast Fashion – FUTURE: SUSTAINABLE?

It’s hard to not be mesmerized by a bit of clothing with such an enormous sense of history attached thereto. But have you ever ever taken the time to research the processes behind how these garments reach your rails? and the way exactly does the life-cycle of vintage differ to clothing mass-produced within the fast fashion industry?


Age isn’t any longer the sole criterion that defines vintage fashion. “Vintage implies that it’s archival value,” said Cameron Silver, owner of Decades, the extremely popular la vintage store. properly speaking, vintage fashion would ideally be clothing that’s a minimum of 25 to 30 years old, but this can be highly debatable now. Some say that vintage fashion spanned from the 20s to 50s, and everyone that came in at the moment is “retro clothing”, whereas others argue that the 80s is the maximum amount vintage because the 20s are, and it’s more about the worth of the vintage piece in question.

Be it Ralph Lauren’s Polo Fashions in 1968 or exclusive Chanel’s unornamented, workmanlike, though expensive, gowns and glass jewelry which are still exciting, chic, and an emblem of status. Genre-defining Stüssy items: og graphic t-shirts, baggy printed beach shorts, logo hats, embroidered polos, and even a classic “One Love” jacket. These influential pieces are as relevant today as they were previously. Stand go into the crowd! Diving into the archives to supply hand-picked vintage items into the closet. the thought being that it should be worn and loved not hidden or thrown away.


People don’t just like the idea of being similar to everyone else, which is why they address fast fashion. Fashion may be a living kind of art, which enables the dresser to specific their personality and make a social statement through the clothing they wear. Vintage pieces that are one in every of a sort are popular because the idea of getting “the only one” is extremely appealing to everyone. People feel that they shouldn’t restrict themselves to the ready-to-wear mass-produced clothing available within the markets when an entire lot of fashion from the past is there to experiment with.

Vintage is about looking forward through the window of the past making some way into the future


It’s true – vintage clothing does mirror the planet of fast fashion in some ways. Yes, there’ll still be textile wastage. Some items won’t make it off the rails – but their lifespan is unlikely to be a mere 4 weeks because it so often is on the main street. Vintage is quite accepted in today’s time, and more so expected if you’re an industry insider. There was a time that you just would see rebels in fashion working some vintage pieces and making a press release, but now it’s mainstream.

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